Why social media matters for Australian businesses

Thursday, November 6, 2014
It is pretty plain to see that more people are online now than ever before and also most shoppers are referring to online information before buying.  If you are not already harnessing social media to reach and connect with your market then you are more than likely miss out on opportunities to grow your business. Here are the most recent…
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What is social media?

Wednesday, October 8, 2014
Social media strategy is the social interaction among people who create, share or exchange information and ideas in virtual communities and networks.Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.Kaplan and Haenlein identified six different…
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