Category Archives: Strategy, Goals, Monitoring & Reporting

What is social media?

Wednesday, October 8, 2014
WHAT IS SOCIAL MEDIA

Social media strategy is the social interaction among people who create, share or exchange information and ideas in virtual communities and networks.Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.Kaplan and Haenlein identified six different…
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