News

Should you do social media marketing yourself or outsource?

Sunday, March 15, 2015
I often get asked if we can train staff and business owners to run their own social media marketing themselves.  Of course.  We can totally do this for you.  But.... so far I am yet to see a business that takes this on themselves and give it the focus that it needs to get the results they desire. If you do…
Read more

Sharing Facebook business posts to friends without annoying them

Tuesday, April 5, 2016
Blue Bee Ad
Have you ever wanted to share your business Facebook posts on your personal Facebook profile but been worried it would annoy some of your friends and family?   Did you know you can create lists for your personal profile to organise your friends into interest groups?   Facebook already does some of the segregation for you and you can already specify to…
Read more

What is the real value of social media for your business?

Thursday, May 7, 2015
SOCIAL MEDIA FOR YOUR BUSINESS
 How can social media help your business and what is the real value of investing in social media marketing for businesses?  Geoff Byfield, Business Coach at GEOFFBYFIELD.COM, shares his view of the real value of social media marketing and how his view has evolved.   Geoff Byfield is a coach, author & speaker, with a passion for helping entrepreneurs win the game of…
Read more

Google+ now offers grouping of posts as ‘Collections’

Wednesday, May 6, 2015
GOOGLE+NOW OFFERS GROUPING
 As of Monday this week Google has announced that it's social marketing, Google+, now has a new feature called 'Collections' which enables users to create themed streams of posts.  Each new Collection can be followed individually or you can set it up so that all of your Followers follow all of your Collections. This is very similar to Pinterest Boards.   You…
Read more

With Facebook organic reach declining is it still worth using for business?

Saturday, April 25, 2015
FACEBOOK ORGANIC REACH
Many businesses, that have been on Facebook for at least a couple of years, have asked why they are reaching less of their audience and concerned that "Facebook just wants us to spend money on advertising!"  Many believe it may be time to give Facebook the big 'heave-ho', but we suggest otherwise to many of our clients. Yes, of course Facebook…
Read more

How to connect with influencers and grow your network

Thursday, January 8, 2015
CONNECT WITH INFLUENCERS
One of the ways you can really boost your social media services is by engaging with social media influencers.A social media influencer is someone who has a lot of connections and interactions on social media, their social klout so to speak. They have a lot of followers and if they share something of yours you can reach a large audience.…
Read more

Two most important building blocks for social media marketing

Wednesday, November 19, 2014
SOCIAL MEDIA MARKETING
A lot of businesses are only just starting to realise the value that Social media marketing gold coast can build for their businesses.  It is not just about chatting to friends or sharing selfies and photos of cute cats, dogs and babies.  Social media should be viewed as a net to catch your audiences attention and funnel them to your…
Read more

12 things small businesses can achieve with social media

Thursday, November 6, 2014
SMALL BUSINESSES
Invite online comments, ratings and reviewsEngage in two-way communication with clients and contactsOffer incentives to consumersBuild your branding personalityBuild client loyaltyBroaden customer netBuild contact database for direct marketingBuild profile as a knowledge leaderBuild profile as a preferred employer in industryImproving search engine optimisation and ranking for keywordsGenerate leadsGenerate sales.Build resources for social marketing gold coast.
Read more

Why social media matters for Australian businesses

Thursday, November 6, 2014
AUSTRALIAN BUSINESSES
It is pretty plain to see that more people are online now than ever before and also most shoppers are referring to online information before buying.  If you are not already harnessing social media to reach and connect with your market then you are more than likely miss out on opportunities to grow your business. Here are the most recent…
Read more

What is social media?

Wednesday, October 8, 2014
WHAT IS SOCIAL MEDIA
Social media strategy is the social interaction among people who create, share or exchange information and ideas in virtual communities and networks.Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.Kaplan and Haenlein identified six different…
Read more